Transform Your Feedback Style with the SBIE Method: A Guide for Leaders
- Fay Ferguson
- Jul 17
- 2 min read

As a leader, have you ever had to deliver feedback that sounded something like this?:
"Your presentation wasn't very good."
"You need to be more proactive."
"I'm disappointed in your performance lately."
If so, you're not alone. Vague or demeaning feedback is common, but it creates defensiveness and confusion rather than improvement. In fact, ineffective feedback can harm your relationship with team members and hinder their growth.
Introducing the SBIE Method for Effective Leadership Feedback
Over my years as an Executive Officer overseeing HR and operations, I adapted the SBIE feedback framework to help leaders give feedback that truly drives change. The SBIE method provides a simple, actionable four-step approach to delivering feedback that’s both clear and constructive.
What is the SBIE Method?
S - Situation: Identify the specific context
B - Behavior: Describe observable actions
I - Impact: Explain the effect of their action(s) or non-action(s)
E - Expectation: Clarify the path forward
How It Works in Practice
Instead of saying "You're not a team player," try this:
Situation: "During yesterday's client meeting..."
Behavior: "When you interrupted Sarah three times..."
Impact: "The client noticed, and Sarah stopped contributing her insights, which we needed for a complete solution."
Expectation: "I need everyone's expertise to be heard in meetings. In our next client interaction, I'd like you to take note of your thoughts and wait until your colleagues have finished their points before sharing. Is this something you can do?”
The difference is dramatic. The first approach feels like a character attack; the SBIE approach shifts the focus from attacking the person to addressing specific, actionable behaviors, creating a clearer path forward for improvement.
Key Takeaways: The Power of Clarity in Feedback
The 'E' (Expectation) might be the most critical component. Without clear expectations for the future, even the best feedback falls flat. Be specific about what success looks like going forward.
Focus on observable behaviors, not assumptions about intentions. "You don't care about the team" is an assumption. "You arrived 15 minutes late to three meetings this week" is an observable and factual statement.
Prepare your SBIE in advance for important conversations. Taking 5 minutes to structure your thoughts using this framework will dramatically improve the outcome of the discussion and keep it focused on the behavior that needs adjustment, not the person.
The SBIE method works because it creates clarity, and people thrive in clarity. When team members understand exactly what happened, why it matters, and what needs to change, they feel empowered, not defeated, to take positive action.
Have you used the SBIE method before? Share your feedback experiences in the comments below!
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