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Fay at conference speaking with leaders

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Welcome to Epic Life by Choice, a company dedicated to helping professionals develop the skills and techniques necessary to communicate with impact. Founded in 2016, our mission is to empower individuals to unmute their voice, speak up and communicate with clarity, confidence, courage, and care.

We understand the importance of effective communication in both personal and professional life. Our founder, Fay Ferguson, recognized the need for individuals to have a strong voice in various areas of life, such as presentations, meetings, and routine and complicated conversations. With her expertise and experience, Fay has helped numerous individuals level up their communication, emotional intelligence and interpersonal skills.

Our target audience is HR and Administrative professionals and leaders who are looking to enhance their communication skills, initiate difficult conversations or resolve conflict. We also work with individuals who want to have more confidence and executive presence and less fear. We also help parents set boundaries while building loving connections with their young and adult children. We believe that effective communication is a crucial aspect of being successful in life, career and love. We are here to help you achieve your goals.

We understand that life can be challenging and overwhelming at times, which is why we offer support in various areas. Whether you're feeling undervalued, struggling to balance work and family life, waiting for others to change, want more authentic relationships or experiencing a transition, Fay Ferguson is here to coach, counsel, guide and advise. Our services are designed to assist individuals in finding their voice, overcoming obstacles, and achieving their full potential.

Our approach is personalized and tailored to each individual's needs. We believe that every person has unique strengths and challenges, and our goal is to help them develop the necessary skills to overcome any communication barriers. Through our coaching and training programs, we provide individuals with the tools and techniques to effectively communicate their thoughts, ideas, and emotions.

We value authenticity and believe in building genuine connections with our clients. We create a safe and supportive environment where individuals can feel comfortable and confident in expressing themselves. We are passionate about empowering individuals to be authentic, find their voice, and be themselves with more skill.

Join us at Epic Life by Choice and let us help you become a confident and effective communicator, and enjoy more fulfilling relationships. With our guidance, you can conquer communication and relationship challenges and achieve success in all aspects of your life. Contact us today to learn more about our services and how we can help you reach your full potential.

Core Values

Fay Ferguson

Fay Ferguson

Effective Communications Coach

Fay Ferguson is a Effective Communications Coach with more than two decades of experience in leadership roles, human resource management, administrative operations, personal and leadership development, and workshop facilitation, in the private and public sector. She has used that experience to mentor, coach and guide countless men and women through conflict, stress, confusion, and overwhelm to create the life and career they want.


Fay loves helping 'fixers' fix their own life, communicate with confidence, rediscover their joy and prioritize their needs and goals.

Fay’s signature coaching method is based on her 11 principles of Epic Living and signature 4C coaching process. 

Among her many accomplishments, Fay holds a Bachelor of Arts in Human Relations and a Master of Arts in Counseling and Life Coaching. She’s a certified professional coach (CPC) and Energy Leadership Index Master Practitioner (ELI-MP) and also certified in Human Capital Strategy (HCS) and Human Resource Management (SHRM-CP)

Fay enjoys hiking, digital storytelling, live music events, exploring new restaurants, having fun and spending time with friends and family, especially her grandchildren.

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