Transforming Difficult Conversations into Epic Exchanges
Epic Life by Choice was founded on a simple yet profound realization: we always have the power to shape our lives through our choices. To live an epic life, it is essential to take personal responsibility and recognize that avoiding crucial conversations can cost us the most.
As a retired executive leader with over 30 years of experience in federal and corporate settings, I've observed that many talented professionals struggle to express themselves and speak up when it matters most. Drawing on my journey as someone who once prioritized others' needs over my own, I founded Epic Life by Choice in 2016 to help individuals find their authentic voice.
My mission is simple and transformative: to empower leaders and ambitious professionals—especially those with people-pleasing tendencies—to prepare for the conversations (Epic Exchanges™) they'd rather avoid and turn them into opportunities for growth, deeper connection, or liberating endings.
What Sets Us Apart
Epic Exchanges™ are high-impact communications influencing our relationships, careers, and personal growth. When approached with purpose and skill, these transformative interactions can change our paths. Unlike ordinary conversations, these moments necessitate the courage to begin, the clarity to steer through them, and the mindful management of our energy to turn potential conflicts into meaningful discussions and impactful outcomes.
As a Certified Coach and Energy Leadership Index Master Practitioner, I've created the 4C Framework and advocate for the SBIE Feedback Model. These tools offer practical frameworks and strategies that empower you to navigate high-stakes situations with confidence and care. Whether you are delivering feedback, setting boundaries, de-escalating conflict, building executive presence, or presenting ideas, these strategies will support you in your efforts.
Who We Serve
We work with diverse clients, including leaders, executives, and individuals seeking to improve their communication and interpersonal skills. Our focus is on enhancing emotional intelligence, facilitating difficult conversations, resolving conflicts, and fostering genuine connections. Additionally, we support parents who aim to establish healthy boundaries while nurturing loving relationships with their children of all ages.
Whether you feel stuck, stressed, overwhelmed, undervalued, insecure, or struggle to speak up for yourself, Epic Life by Choice provides the strategies and techniques to support your transformation.
From the boardroom to the living room, the conversations we avoid often cost us the most. Let us help you prepare for the moments that matter.
Core Values
Clarity
Confidence
Courage
Communication
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Fay Ferguson
Leadership Communication Advisor & Founder, Epic Life by Choice
Fay Ferguson is a Leadership Communication Advisor with more than three decades of experience in federal and corporate leadership. Drawing on her background in human resource management, employee relations, operations, and leadership development, she transforms challenging discussions into opportunities for clarity, connection, and growth.
As a recovering people-pleaser, Fay understands the journey from not speaking up to growing resentful. This personal experience shapes her coaching philosophy: helping you create an epic life—one you love on your terms. She has helped hundreds of men and women get unstuck, unmute their voices, and create and live epic lives.
Fay's signature approach integrates strategic communication frameworks with energy management techniques, advising and coaching clients in:
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Preparing for Epic Exchanges™
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Maintaining composure under pressure
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Building clarity and confidence
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Crafting language that minimizes defensiveness
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Transforming unproductive patterns into genuine connections
Among her many accomplishments, Fay holds a Bachelor of Arts in Human Relations and a Master of Arts in Counseling and Life Coaching. She is also certified as a Professional Coach (CPC), Energy Leadership Index Master Practitioner (ELI-MP), Human Capital Strategist (HCS), and Human Resource Management Professional (SHRM-CP).
When she is not empowering others to find their voice, Fay enjoys hiking, digital storytelling, attending live music events, exploring new restaurants, and spending quality time with friends and family, especially her grandchildren.